




Head of Sales & Marketing | Founder | Dubai Real Estate | Sales, Marketing & Business Development | Off-Plan & International Launches | ATL/BTL + AI Marketing | AED 3M+ Budget Management | Multiple Industry Awards
I build marketing machines for Dubai real estate: the strategy, campaigns, teams, and systems that take properties from inventory to sold, at scale and across borders. Over 8+ years I've led marketing functions across Dubai brokerages and developer-facing firms, owning budgets from AED 250K to AED 3M+ annually, managing teams of up to 8, and running campaigns that span ATL, BTL, digital, performance, and AI-led channels. RERA-certified with full fluency in Dubai's regulatory environment, portals, and transaction lifecycle.

GET A LICENSE TO SELL REAL ESTATE
You must obtain a license in the state where you plan to work in order to practice real estate.
The requirements vary by country, but getting a license generally requires passing an exam and taking some courses.
These license programs will cover subjects including terminology, ethics, and real estate law (RERA).
You will earn a real estate license and be able to start working as an agent once you have finished the necessary course and passed the exam.
CHOOSE A BROKERAGE OR DEVELOPMENT FIRM
A brokerage is a business that aids in the facilitation of real estate transactions, and many realtors work for brokerages.
While selecting a brokerage or developer, bear in mind aspects including the company’s reputation, the resources and assistance offered to agents, and their culture and values.
Picking a brokerage that reflects your beliefs and will provide you with the support you need to succeed is crucial.
CREATE A NETWORK
Building a successful network is crucial for real estate agents.
Attend industry events, such as conferences or meetings of the local real estate association, to network with other brokers and experts.
You can also become a representative of community real estate associations or groups, which can be a great way to network and get knowledge from more seasoned brokers.
Asking for guidance or introductions to potential clients from other realtors and professionals should not be viewed as a sign of weakness. You can find new opportunities and establish yourself in the industry by creating a powerful network.
LEARN FROM EXPERIENCED REALTORS
Working with or observing more experienced agents can be an excellent approach for new agents to learn insightful information about the business.
Seek possibilities to collaborate with senior brokers, whether through a mentorship program or by just assisting them with listings or transactions.
It can be quite beneficial for new agents to observe how more experienced agents interact with clients, market properties, and process transactions.
KEEP UP TO DATE
New laws, rules, and technological advancements are continually changing the real estate industry.
Agents must keep up with current trends and developments to better serve their clients and remain competitive.
Keeping up with local market conditions, taking ongoing training, or reading industry publications. You’ll be better prepared to guide your clients through the ever-changing real estate market if you keep up with current trends.
M. Shahrukh Shaaz is an award-winning proptech and marketing expert with over 8 years of experience in Dubai’s real estate sector. As Head of Marketing at Poseidon Real Estate LLC, he leads the company’s marketing department, driving strategic campaigns, public relations, and data-led storytelling to strengthen brand influence and business growth.
